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Building awareness. bridging gaps.
empowering futures.

Synergy Workforce Solutions is a workforce development consulting firm, with over 50 years of combined experience, that helps companies overcome recruitment and retention challenges with innovative, sustainable strategies. Leveraging our extensive network of partners, we build robust talent pipelines and enhance Employer Brands. Our expertise in research and strategic development ensures organizations attract and retain top talent, driving long-term success.

Our philosphy

At Synergy Workforce Solutions, we believe that workforce development hinges on creating awareness and aligning candidates with roles that foster growth. In today's job market, a strong Employer Brand and a clear Employee Value Proposition (EVP) are crucial for attracting and retaining top talent.

We partner with clients to identify and address recruitment and retention challenges through innovative, sustainable solutions. By leveraging our network and conducting thorough research, we raise awareness about diverse career pathways, especially in skilled trades. Our goal is to empower both employers and job seekers, bridging the skills gap and building a more adaptable workforce.

What is your employee value proposition (EVP)?
How does your evp fit into your employer brand?

In today’s competitive job market, employees and candidates are increasingly asking themselves, “What’s in it for me?” While important, it’s no longer just about the paycheck. Other equally valued considerations include mission and vision, culture, work-life balance, how their personality aligns with the role, community involvement, etc. The EVP helps employees and candidates answer their questions, thus forcing employers to be more intentional in “selling” their organization.

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Additionally, every organization has a reputation, whether it's positive or negative. This reputation can include thoughts about your product or service, your heritage, the people working for you, and the marketing/advertising you put on display. This reputation is your Employer Brand. How people view your organization as an employer is equally important and related to your product or service brand.

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A well-defined Employee Value Proposition and a strong Employer Brand increase your Recruitment AND Retention outcomes, which will positively impact your bottom line.

John Lewis speaking on a panel at the Manufacturers Association of Maine's Annual Summit

"Making awareness your [business] top priority is not just a strategic choice; it is an imperative. Awareness precedes change, and recognizing its pivotal role is essential in bridging the skills gap. The future generation of workers is open to other pathways beyond high school. They just need the information."

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- John Lewis - Managing Partner, Co-Founder, Synergy Workforce Solutions 

Our Clients & partners

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