Why the business community must lead the movement for education reform — Part 2: From participation to leadership

Previously, we made the case that businesses can no longer afford to be passive observers in education reform. The future of our workforce—and our economy—depends on deeper, more intentional collaboration between education and industry.

But for many companies, knowing how to lead is the barrier. Most efforts today are well-meaning but disconnected—career fairs, classroom visits, donations. These gestures matter, but they rarely create long-term impact.

To lead, businesses must move from participation to partnership—from showing up to shaping outcomes.

What participation often looks like

Many businesses support schools by joining advisory boards, attending college and career fairs, or hosting field trips. These are important starting points—but they’re often reactive, one-time engagements that don’t address root issues like skill alignment, career awareness, or workforce preparedness.

Education systems are evolving, but they can’t evolve alone. Without real-time insight into labor market needs, even the best curriculum can become disconnected from the realities of work. That’s where business leadership is critical—not just in showing up, but in co-creating what comes next.

Where businesses can start leading

You don’t need a large budget or a dedicated education department to lead. What’s needed is intention, consistency, and a belief that developing the future workforce is a strategic priority. Here are a few ways to start:

1. Engage early and often

   
   

   Start in middle school, not just high school. Host career exploration events, send employees into classrooms, and help students understand the variety of roles your industry offers. Awareness starts young—and so should your engagement.

   
   

2. Make CTE a core partner

   
   

   Career and Technical Education (CTE) programs are one of the most direct links between education and employment. Go beyond attending advisory meetings—offer feedback on curriculum, provide equipment or real-world projects, and create internship pipelines.

   
   

3. Support teachers, too

   
   

   Teachers are your best allies in workforce development. Offer externships so they can bring industry relevance into the classroom. Invite them to tour your facilities and see your operations firsthand. The more they understand your world, the better they can prepare students for it.

   
   

4. Designate a liaison

   
   

   If possible, appoint or fund a liaison—internally or through a workforce partner—who can manage relationships with schools and ensure your engagement is coordinated, strategic, and sustained. This role bridges two very different systems and ensures continuity over time.

Why this work matters

Businesses often ask, “What’s the ROI?” The answer is long-term, but it’s real. Companies that lead in education engagement often see:

• A more prepared and aligned talent pool

• Increased visibility and reputation as an employer of choice

• Stronger community relationships and brand loyalty

• Reduced hiring costs over time

In a tight labor market, visibility matters. So does alignment. Education reform led by industry ensures students aren’t just educated—they’re ready.

Let’s lead the way

It’s no longer enough to hope the system delivers the workforce you need. The system was never designed to do that alone.

Businesses have a unique opportunity—and responsibility—to help shape what education looks like moving forward. Whether you're a manufacturer, a utility, a healthcare provider, or a small business, your insight and involvement can make a lasting difference.

The next generation is already forming opinions about their future. Let’s help them see what’s possible—and show them that the world of work is worth getting excited about.